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The cardinal rule of internet marketing is Do Not Spam. Don’t even think about it. This will instantly cause you to be banned by your internet service provider, receive hate mail and even hate phone calls. It will also ruin the one thing you should value above all as an internet marketer, and that is your reputation. Without a good reputation you may as well fold your tent.

Never fear, though, because there are very effective ways to build your list. Most of these methods are completely free of any cost to you.

1. Squeeze Page. Let’s say you have your product and your website up and ready to go. There may be many people who visit your site who do not actually buy. What you want to do is capture their names, addresses and email addresses so that you can build your list. Unless your web page has a method to accomplish this you will be losing the 98% who visit but don’t actually buy. You want them to opt in to your email list so that they are explicitly giving you permission to send email to them. Enter the squeeze page.

By using a squeeze page you will convert every visitor to your e-list before leaving your website even if they do not make a purchase. In order for them to opt in to your email list, however, you may also want to offer something that is of value such as a free online report, DVD or video that is related to their area of interest.

This will begin the process of building a good relationship with a targeted prospect and will lead to sales in the future through your email marketing. Another variation of the squeeze page is the opt-in pop-up. Just do a search for squeeze page or opt-in pop-up to find the one you prefer.

2. Article Marketing. If you love to write this is a natural for you. Even if you don’t think you can write, think again. Once you learn to write a few articles it will come easily. The rewards in traffic are well worth the effort since submitting articles to article directories is one of the most effective, and free, ways to drive traffic to your web site.

There are many articles and forums online which will help you begin. Articles should be 400-600 words with short paragraphs. All the rules of sales websites will apply to writing articles: strong headline, benefits and good copy. You may submit your articles free of charge to article directories, some of which will resubmit them to many other websites. Be sure to do your research regarding article writing. Remember to include your own information and website at the end of the article.

Learning to write articles will pay off in great dividends. You can use these same articles again and again. Simply rewrite the content or use it for inspiration for your blog or on a forum. Save your articles and turn them into a free e-book. Save enough of them and you have a course, material for a DVD, a Power Point presentation, a video or even a webinar. Work once, make it pay over and over again.

3. Press Release. There are specific guidelines required for writing press releases, which are considered news articles. Their purpose is to highlight something newsworthy or interesting about a company or product. Do a search for specific instructions on writing news releases. Like articles, these may be submitted to numerous news sites online.

Remember that press releases are equally important for offline advertising, which is often forgotten these days. Newspapers are eager for news. It is likely that your news will be published if properly formatted to meet the guidelines. News can be a new product, a new alliance, personnel changes, or a new or redesigned website. It can be a human interest solution, a seasonal event, a contest or promotion. It cannot be a blatant advertisement.

The beauty of online press releases is that they may contain a url which can easily and simply be clicked to lead people to your site. Give some thought to your goal in writing the release and make sure the url leads them to the specific news which you are telling about. An interesting and well-done press release will be far more effective than most paid advertising due to the eye of the beholder. People tend to look at an ad with a certain skepticism while they look at news in a more receptive way and will be more inclined to respond.

4. eBay. This site has more traffic than the search engines, which makes it one of the best places to use for building your list. Add to that the fact that buyers are coming for the express purpose of buying.

There is more than one way to use eBay as a lead generator. One method is to sell one of your own items, which costs very little to mail, at a very low price. You can link the sales page to eBay’s About Me page, from which you can link to your sales website.

Another way is to create your listing of a free report in the classified ad section of eBay instead of in the auction section. Your classified ad can have a link directly to your website’s squeeze page, from which they can opt in, get their free report, and you collect the contact information. Not all of eBay’s categories support classified ads. Do a search and find a list of categories. Information products is a category which you can use in the classifieds. All you pay for is eBay’s very low cost for a classified ad.

5. Affiliate Programs and Joint Ventures. This is the very best way to build your email list and your business. Over 50% of all income made from internet marketing comes from this category. There are so many advantages to this way of doing business on the internet that it’s hard to know where to begin.

The first thing to point out is that it’s free. Everyone wants to be an affiliate or start their own affiliate program. Another advantage is that you have instant products available if you sign up as an affiliate. You will have great support if you do so, in training, techniques, tools and products. The affiliate manager wants you to succeed in selling products because it’s a win/win situation. You both succeed. This is a great way to learn internet marketing if you are a newbie.

At some point you may want your own affiliate program once you have learned the ropes. You may want to joint venture with someone in the same market when your business is able to offer products, names, writing or other advantages which a partner would be interested in. By exchanging each others assets you achieve leverage, the key to boosting income. It is a powerful way to make money and to build your list on the internet.

(c) Copyright – Carole Massey-Reyner. All Rights Reserved Worldwide.



The opportunity to have a list of customers that are interested in what you have to offer is priceless. Think about the potential of mailing over 5,000 people a product or service that they might be interested in. It’s like having your own personal ATM machine that you can tap into whenever you need some money.
Let’s say for example that you do have 5,000 people enrolled in your newsletter/opt-in and you decide to send out an email promoting a $50 product. Let’s say again that out of the 5,000 people, only 1% buy the product or service. That’s 50 people buying a $50 product and it will coarse you $2,500!
That’s a attractive good day at work if you ask me. The only problem that remnants though is to get your opt-in list to 5,000 people. Here are five ways to help you increase your opt-in list.
1. Create a lead capture page. It would be wise for you to create a split page with only a sign-up form on it. Your lead capture page should let your visitor know dependably what they will be gaining or getting by signing up for free. 2. Place a sign-up form on the top of all your pages that receive regular traffic. This includes your main index page and any blogs that you are running too. You just want to make sure that all of your visitors are able to see the sign-up form. Make them fanatically aware that all they have to do to receive free possessions is sign their name and address.
3. Advertise your lead capture page on traffic exchanges. Lead capture pages work well on traffic connections because most people are just blindly clicking on pages. If you are offering something for free it is more likely that they will take it.
4. Use a pop up ad to catch peoples attention. A small pop up asking for the visitors name and email can prove to be a very efficient way to increase your op-in list.
5. Last but not least…Create a product that people entirely need, then give it away for free. There is an countless amount of products that people longing, and if you think of it like that, it makes it much easier to find something to start with.
Michael Jordan said, “I only succeed because I have failed so many times.” Of course we only know Jordan of what he has succeeded with and hardly know of any of his failures.
My point is this…Once you create a product that can profit someone, you can market that to your peers, and your peers will pitch it to their listeners…all you have to ask for in return is their name and email address. Your op-in list will rocket… then, rinse and repeat. Learn from your mistakes and move on.



Network marketing is a great way to bring in great revenue. Internet network marketing is one of the easiest ways to earn this revenue. Once you have your business up and running, how do you keep your visitors coming back? An opt-in list is once great option and list building is quick and easy once you know how to get started.

Opt-In lists are a network marketing tool that helps you keep in contact with your customers. You initially send them an email, or direct them to a web page, where they can choose to receive further communications from you. This type of list building allows the customer to have an active role in choosing to join your mailing list, ensuring that they don’t feel they are being spammed.

To start your list building, you will have to initially get the contact information of potential, or current customers. There are several ways to do this. One popular way is to offer free or bonus items such as publications or other giveaways. This means a customer will give you their contact information to ship or email the item and when they do so, you can invite them to get further information from you.

Using your website a great way another great way to start list building. Using your website, you can prominently place a subscriber list where potential customers can sign up to get offers from you. Finally, pop up ads are another tool you can use on your website to assist in list building. They are always eye catching and can be set to allow people to enter their information right into the pop up.

Network marketing using email is another way to list build. When you send emails to your current clients and customers, ask them to spread the word by forwarding your emails or directing people to your website. Also, make sure a link to your website is in all the emails you send. For example, make sure your signature line mentions your business name and a link to your website. Make sure this link goes to your subscriber list sign-up option and you will do network marketing every time you email someone.

Network marketing is a great opportunity and with a great opt-in list, in can be a breeze. Following the above tips will give you quick and easy ways to focus on your list building and get the client base that you need.



Most internet marketing professionals agree that if you don’t have a list, then you don’t really have a business. Building a lucrative list is essential to your success. A customer list is the greatest asset of any business. In internet marketing, your customer list is your personal gold mine.

After you solve the problem of generating traffic to your website, it then becomes necessary to capture the name and email address of your visitor so you can build your own customer list. If you fail to do this, your business will fail.

It’s amazing to me how many people spend a ton of effort and money on getting visitors to their site where they pitch a product in hopes of getting a sale and then fail to capture their visitor’s name and email address.

You must focus your attention on building your list instead of on trying to make your initial sale. Remember, only 1 in a 100 people is going to buy your product after arriving at your website. You must capture the other 99 people’s name and email address so that you can show your product(s) to them again in the future.

There are a few techniques you can use to capture your visitor’s information and build a lucrative list. Here are the three “biggies” which are the most effective:

1. The Squeeze Page
2. The Pop-Up, and
3. A Simple Opt-in Form

The best method to use of the three ways to build a list is the squeeze page. A regular opt-in form might get a 10% to 20% opt-in rate, while a squeeze page is more likely to produce a 20% to 40% opt-in rate of the total number of visitors who arrive at your website.

A squeeze page is a web page with only one purpose: to capture the information details of your visitor. The squeeze page is different from using a pop-up or normal opt-in form because you don’t allow your visitor access to your website unless they give you their name and email address, and/or other details.

Therefore, a squeeze page must “sell” the benefits of your website to your visitor. A good squeeze page must have a strong benefit driven headline to grab the reader’s attention, some bullet points outlining the benefits of your website, and a call to action.

The best squeeze pages are not long. Do not make your visitor scroll down the page to opt-in. Other best practices include placing your photo on the page, make bold every other bullet point, and put a box around your “call to action” which is merely your opt-in form. Tell the visitor exactly what to do in no uncertain terms.

You must provide enough information to entice your visitors to leave their name and email address. Use good copywriting and sales techniques to “squeeze” your customers into joining your list. To ensure that people opt-in, you usually have to bribe them.

Offer some kind of free gift to bribe your visitor. A short report, a mini-course, a subscription to your newsletter, or an audio or video file is usually enough to get your visitor to join your list. In your call to action, be sure to let your visitors know that they will be given their free gift immediately after clicking the “submit” button located on your form.

Just a note here: You will not be sending your customers to your web page immediately after they enter their information details. Instead, you will send them to your “One Time Offer” page which is the subject of one of my other articles in this series of articles on list building.

Newbies are often afraid to use a squeeze page. They think that not enough people will choose to opt-in to their list. It’s true that you will need to write convincing copy and you will have to offer a valuable gift to get your visitor to opt-in. But you need not worry about visitors who don’t choose to opt-in. If your visitors are not even interested enough to give you their email address, then they probably won’t be interested enough to buy from you either.



Any entrepreneur’s goal should be SUCCESS!
If you aim for success, you must do everything within your means to achieve that. You just don’t go on sitting there in your house complaining about not getting as much profit as you expect. You have to keep moving. You have to pour in and invest enough time, money and effort to have profitable results.
In doing internet business, you must aim just the same. You should maximize all of your internet marketing strategies, given the wide market that your business will be exposed to. Imagine the whole online community as potential clients!
Now, one of the best marketing tools that you can use in your online business is building a list. An opt-in list is the best, most effective and smartest option that you can make to make it big. It is one thing to stay in business and it is another thing to have a profitable business. So if you will be allowed to choose, make use of the building list to ensure that profits will keep coming in.
What is an opt-in list?
The opt-in list basically is just a list or a database of names and email ads of people who have visited your website or made a purchase through your website. The listing will allow the owner to send updates, emails or promotions to those who are subscribed.
It is like an ordinary membership or mailing list in an ordinary shop or club, only in this instance, the opt-in list is done online.
Why should I choose to put an opt-in list?
Any visitor that will come to your web site is a potential client. That potential client means there is a potential sale and that potential sale is a potential profit. Now, let’s say that you’ve made a good internet marketing strategy as a result all these potential things have been translated to actual client, sale and profit.
The next prudent thing to do is to not let all these productive efforts be wasted. The next best thing to do is to get the email addresses and other contact details of your clients because your present buyers can still be your clients in the future.
Building a list will definitely work for your benefit. This will ensure that you can maintain close contact and a good relationship with your clients, especially the frequent visitors. This way you will have a regular
This will also save you money, time and effort because once you come up with a new product or new information, you know exactly who you will send updates to because you have a definite market. This is one aspect that you will have to maintain to have a steady source of income at the least. Then the rest of your efforts will be to make the number of your regular clients grow.
Some pointers in building your opt-in list:

1.You should put a ‘subscribe link’ or ‘subscribe box’ in your web site. It is advisable to put it on all the pages. Then make sure that it is strategically positioned, meaning it has to be easily located by the visitors. The upper right hand corner of the page would be a good position.
2.Promote your website and promote it even more to make give it more exposure and to get more subscribers.
3.Come up with contests or give away freebies and goodies that will require visitors to give out their email ads to be able to join.
4.Give out information, articles and updates to your clients with your links in it. Make sure that the information will be relevant to the client.
5.Offer free courses to your visitors. This will also help maintain a good relationship with your subscribers.
6.Use your signature also to make your opt-in list expand. Every time you send out messages the link information should be included.
7.Do some networking too. Join some forums or discussions and build relationships with the people there. This way will also be a good way for you to get more contacts and clients.
At the same time you should also know what you should avoid in building an opt-in list. There is one thing that you should keep in mind as the don’t's of building a list.
Don’t ever spam your subscribers. It is best that you get permission from your subscribers, or else you might end up with a bad reputation.
Avoid pop-ups too. They can sometimes annoy the visitors. There are also pop-up blockers now. Your effort here might end up futile.
You should also refrain from flooding your subscribers with information. You might end up as an annoyance that you might not get a favorable result. There may be times that you’ll give relevant information, but your clients may just dismiss it.
The benefits of having many regular subscribers are undeniable. They will definitely keep your business going and you will definitely enjoy the profits that will come in. Just remember that things don’t end there.
Once you’ve build up on a substantial opt-in list, make sure that you maintain it well. Keep in contact with your subscribers. Send them updates. Give out special offers and helpful tips. Freebies will be helpful too.
Just follow this and you’ll see, things can only get better.



How successful are you at your Internet business? Or put another way, do you think you have achieved your goals with your online business?

Success on the Internet is definitely possible and yet very few actually succeed to the extent that they can live exclusively off it. Most online entrepreneurs still think that developing a website is all they need to invest in. Having a website is no guarantee that your online business will succeed. How will you achieve financial profit if people do not realize that your business exists online? In fact, the one thing that differentiates a successful Internet marketer from one who is struggling to find a toehold in the field is the size of their Opt-in lists.

Basically, an Opt-in list is a list of email addresses of people who have agreed to obtain any kind of information from online businesses like yours. The term “Opt-in” means that you have their permission to send to them whatever newsletters, brochures, or promotions that you have in your online business. It is extremely important that you have their permission first, before you send them information, because unsolicited emails will be regarded as spam and spamming is an illegal activity in the Net.

The most successful online entrepreneurs concentrate hardest on building as huge an Opt-in list as they can handle in order to get the consumer’s attention and sustained interest. By creating an Opt-in list, you will be able to maintain solid contact with your previous buyers and at the same time boost your sales. This is because you have a sure target market that you can build a relationship with and as they learn to trust you, they will always be ready to purchase items from you.

So, for people who are not yet aware of the importance of building a highly targeted Opt-in list and would like to know how to build them, here are some tips that could be very useful.

1. Decide on your target niche market – It is extremely important to know who comprises your target market in order to focus on the product(s) you finally decide to sell. It would be really confusing and time consuming if you build an Opt-in list with no particular market in mind. Moreover, having a niche market would bring more focus to your marketing campaigns and you would derive better results because you can direct your emails to people who would most likely be interested in them.

2. Be sure that your selected target market is available on the Internet – The mere acquisition of a niche market is not a guarantee that you can start building your Opt-in list. Since the Opt-in list is specifically geared to aid in the growth of the online business of a particular entrepreneur, it is important to have a niche market that is available through the Internet. The concept is self evident – it is not possible to find buyers for your product if the particular niche that you are targeting has no presence on the Internet. Hence, it is extremely important to verify that your target market is available online.

3. Confirm that your chosen target market is income generating – The Opt-in list is a guide that tells you that there is a market for your product and that people are definitely interested. But there is a big difference between being interested and being a committed buyer. One way to avoid targeting the wrong customer base is by ascertaining their likely purchasing ability with the help of search engines. If you find a fairly large number of paid ads associated with the keywords you have used, this could be an indication that somebody is ready to spend money to advertise to the target market that you have in mind. If so, the chances are that you will be able to tap into the same lucrative market .

4. Subscription form on your website – Always place a subscription form prominently on your website. Most people use a pop-up blocker to prevent annoying ads from distracting them. However you can use current pop up generator software to build float-in windows that are subscription forms in the guise of unblockable popups. Never forget to ask for the potential subscriber’s permission before adding him/her to your mailing list. This ensures that you are never suspected of sending SPAM.

5. Create an Internet Forum on your website – Creating this type of forum can help focus on what your target market views as being problems. Through their posts and threads, you will be able to identify your target market’s doubts and misgivings regarding either a specific product or about doing business online with an unknown vendor. This in turn would give you a chance to come up with solutions to allay their fears and develop a rapport with your customers based on trust .

Although it takes time, patience and perseverance, it is possible to see your handful of Opt-ins grow into a massive list as word gets around about the quality of your products and your reputation as a caring and trustworthy entrepreneur.



Once you have a list building, there’s no question that you can make a lot of money selling other people’s products. And there are a couple of good places where you can find the products to fit the niche where you’ve built your list. These services are great for sellers because the hard work of managing affiliates and creating a sales system are removed and handled by the online vending system, and they’re great for affiliates for the same reasons.

But it’s important to stick to affiliate products that fit your list. You never want to try to sell a quilting list something about Internet Marketing because they won’t have any idea what you want them to buy. It’s like trying to mix oil and water; it just won’t work, and if you do it, all you’re going to get are unsubscribes. Some services are better than others for what your particular list might want, so you may have to join more than one site to find the products you need to promote.

The sites have names you’ve probably heard before, like ClickBank, PayDotCom, and Commission Junction, but there are others out there. ClickBank has a wide variety of products that you might use and if you’re into quilting, for instance, there’s a crafts section with tons of interesting products. You don’t necessarily just have to sell only quilting products. You might sell crocheting items, scrapbooking, knitting, etc. because crafters often do multiple things, and this works the same with most other niches.

PayDotCom.com is good for an Internet Marketing list, as most of the affililate opportunities at PayDotCom are about Internet Marketing, though the site is growing daily.

Commission Junction deals more with big businesses and have clients like eBay, Crucial and Pfaltzgraf. You can sign up to become an affiliate for one of those. Just remember that it’s easy for people to walk into some of those places, so being an affiliate for somebody like Best Buy would be difficult. Yet, I can see a specific product working out. Like, say you have a list built around gaming. If you have a link from Best Buy to the new PS3 and send a great email to your list, you could do well. How well you do with any product depends on how well you target that product to your particular list.

If you still can’t find anything to sell, you can go to Google and type “affiliate program,” the little plus sign, and the topic of your list. A lot of sites will have a link at the bottom asking you to join their affiliate program.

The next thing you should do is choose four products that you can promote. Be as creative as you can. When you join those sites for free and choose to promote those products, you’ll be given a unique link. That link is your affiliate link that will track the people who buy, and show that they came from you.

When you get your affiliate link, oftentimes it will be very long. After you get your affiliate links for your four products, go to the TinyURL site. One at a time, you will pop that long affiliate link into the spot in TinyURL. It will pop out a very small link for you. You can use that link in the emails you are going to be sending out to your list.

Use a system of mailing to your list and following up, and you’re bound to make money. We’ll be adding more articles about making money with your list in the future, so keep watching!